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If you've been waiting for a sign from above telling you to start using social media, then your time has come.
Over the past few months, Pope Benedict XVI has been calling on the Catholic Church to get more involved in Web 2.0. In a video released by the vatican on YouTube, Pope Benedict states that the Church should continue to be present in the "ever-evolving communications system that surrounds our planet."
To date, the Vatican has created a YouTube account, a personal Facebook page for Pope Benedict, an iPhone app and Facebook app. Outside of the Vatican, many of those in the Church have heard the call and started blogging and creating other online resources like Open Source Catholic.
Okay, I admit that it's not exactly a burning bush, but it's certainly a clear sign that times have changed.
Religious groups have long been associated with traditional outbound marketing techniques. Think about men in ties and backpacks knocking at your door, religious pamphlets left on your windshield or people handing out flowers at the airport.
Why have these devotees gone to such great lengths to spread the "good word?" Because people have been searching for it...
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