SoLoMo Revolution Picks Up Where Hyperlocal Search Left Off

Author:

Samantha Murphy

Source:

Hyperlocal search was a hot-button term a few years ago, but there’s a new phrase in town that takes its predecessor to a whole new social level: SoLoMo.

The phrase “hyperlocal search” emerged when PC users searching for local information on engine sites such as Google were connected to the latest information, news and deals for that area. But now with rise of smartphones and tablets that integrate geo-location technology such as GPS to help users locate what’s around them, the term has evolved into what industry experts are calling Social Local Mobile Search (SoLoMo).

“‘Hyperlocal search’ may be dying, but the phenomenon is evolving and becoming more mobile,” says...