Social Marketing Benchmarks: Budgets, Goals, and More

Author:
Lenna Garibian
Source:

Organizations are still cautious about dedicating resources to social media marketing: Only 27% of those surveyed employ someone who focuses exclusively on social media, according to a study by Ragan Communications and NASDAQ OMX Corporate Solutions.

Most (65%) organizations (including for-profit corporations, nonprofits, and government agencies) have added social marketing to the list of tasks traditionally assigned to marketing communications professionals.

In addition, one-quarter (25%) of organizations employ an intern to help with social marketing...

Bookmark and Share
(*May Require Registration)

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.