Social Marketers Dive into Mobile
There is no question that social media has gone mobile, as more and more consumers access their accounts via smartphones and tablets. Now, marketers are racing to catch up with consumers where they connect, employing a variety of strategies for outreach, according to a new eMarketer report, “Social Media Marketing on Mobile Devices: Turning Challenges into Opportunities.”
The key opportunity for marketers in the shift toward mobile is that mobile users not only log in more frequently, but they also spend more total time on social media sites. As devices integrate social media more deeply, such as by making it easier to upload photos from a mobile phone to a social site, it reinforces the mobile-social virtuous circle...