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In my first two posts, "How email must reverse engineer social now" and "Socialized subject lines will reduce spam complaints", we discovered how socially centric preference centers and subject lines will lead to dramatically higher engagement and lower spam complaints.
In this third part, we'll identify challenges that are inherent with acquiring a subscribers social data points and what the benefits are to your brand once harnessed.
Challenge: develop a preference center marketing program
The challenge for today’s brand marketer is to find ways to seductively charm subscribers to fully or partially divulge their social media credentials through an intuitive preference center.
Some subscribers will immediately acquiesce, while others will be more sensitive and allow the brand only a ...
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