The Role of Email Marketing in the Social Media Day and Age (Part 1 of 2)

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Email marketing is a form of marketing. Marketing is a global and holistic strategy with one final goal: generate revenues. There are many ways of achieving this goal, from direct marketing to branding.

Email marketing is a part of a global marketing strategy. Social media marketing too. Customers are increasingly online. They decide when, where and how they want to connect. And why: to gain information, buy, complain, talk, comment, interact, etc.
Marketing should strive to get a global view on the customer by tracking all online and offline interactions. The goal is to create customer satisfaction.

Satisfied customers are your key to new customers. It has always been like that. It’s called word of mouth. However, with the arrival of Internet and social networking, companies can’t ignore it anymore. Just as they can’t ignore that it’s about conversations and community now. What does this mean for email marketing? 
 
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