Pull Leads Down Your Funnel With Marketing Offers

Author:

Adrian Mott

Source:

Everybody knows -- or should know -- that blog content is critical to successful online marketing in today's world. 
 
Less talked about (but perhaps even more important) is offer content.
 
As a marketer, offers are your lead generation ammunition.  They're information and resources  your site visitors want to consume and are willing to give you their contact information in exchange for. Offers are simply the best ways to generate leads from your website.
 
The people who respond to your offers might not always realize it, but by providing that informational resource, they have turned themselves into leads for you and your sales team to follow up.

So, what makes a good offer?  How do you go about creating these resources?  Perhaps a better question is, "Who is your target?"  One of the real truths about Web site visitors is that a huge majority of them are simply looking for information.  People who find your site organically have likely visited some other site before they even got to yours, so creating offers that will educate and nurture the top of your funnel is your number 1 priority.
 
Great, so you've got some people in your funnel...