Pharma's Social Media Efforts Worry Consumer Groups

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Pharmaceutical companies have been turning to social media to connect with patients, but some of their efforts cause concern among consumer protection groups.

According to a December 3, 2012, report on National Public Radio (NPR), drug makers joined the social media trend several years ago, with some going as far as creating their own social media websites for patients with chronic illness. Others have stepped up efforts with Twitter and Facebook, and have considered branching out into...

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