Pharma's Social Media Efforts Worry Consumer Groups


Pharmaceutical companies have been turning to social media to connect with patients, but some of their efforts cause concern among consumer protection groups.

According to a December 3, 2012, report on National Public Radio (NPR), drug makers joined the social media trend several years ago, with some going as far as creating their own social media websites for patients with chronic illness. Others have stepped up efforts with Twitter and Facebook, and have considered branching out into...

Tags: Social
Bookmark and Share

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.