Online Video and Social Media: That's a Marriage Made in Marketing Heaven

Author:
P.J. Bednarski
Source:

Maybe it has been like this forever, but I’m just noticing now that when I visit Facebook, there’s virtually not one poster who’s not including content with their comment--usually a video or just a photo that has come from some Website. The plain fact is that online video and social media are a perfect match.

A new report from the Boston-based online news and content marketing agency Brafton, made that same point eloquently a few days ago when it advised its content marketing clients to add video—heavily---to the mix of what they provide to their end users because it will inevitably be re-circulated on social media.

In short, their report gives three reasons ...

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