Google+ a Ghost Town as Brands Decamp for Pinterest

Author:

Cotton Delo

Source:

Google+ launched brand pages six months ago, introducing new social lingo, including "hangouts," "circles" and "+1s." But strike up a conversation with a digital marketer these days, and talk of "+1s" has been replaced by that of "pins."

Rather than challenge Facebook and Twitter for mindshare, Google is a distant fourth to Pinterest, with its "pin it" button now appearing alongside Facebook, Twitter and email buttons on prime web real-estate such as eBay and Amazon product pages.

Even the platform's "best" brands haven't put a ton of effort into building out the pages. Nissan, for example, was lauded late last year for having one of the best new Google+ brand pages, even down to the ...