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Last week, a client told me that they don't allow employees to access YouTube at work. "Do your employees carry cellphones?" I asked. The answer was "yes," of course. Well then, most of them already have access to YouTube - right in their pockets.
The fact is, resistance to social network access at work is futile.
The Economist, in a special report on social networking, notes that a survey of 1,400 chief information officers conducted last year by the recruitment firm, Robert Half Technology, found that only one-tenth of them gave employees full access to such networks during the day, and that many were blocking Facebook and Twitter altogether.
Five reasons companies should allow social networking:
- Resistance is futile.
Workers increasingly have Internet access on their smart phones. By the year 2013, 43% of global mobile internet users (607.5 million people worldwide) will be accessing social networks from their mobile devices, according to a new report from eMarketer
- Don't assume people won't find other ways to waste time...
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