Facebook Drives Most Social B2B Traffic, but Twitter is Top for Conversions: Report

Author:
David Moth
Source:

Despite the huge attention lavished on social media, it still accounts for only a fraction of the traffic and leads for US B2B websites according to a new report from Optify.

Overall, social accounts for 1.9% of traffic compared to 41% for organic search, however there is potential for it to become a more important and effective channel.

This is a topic we touched on recently in a post about how to use social media to widen your sphere of influence in B2B and in an infographic looking at how B2B companies are currently using social...

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