|
Source:
|  |
Although the global economy appears to be on the mend, smart companies are finding ways to get the most out of their marketing efforts. For many, maximizing mailing lists is a good way to do that. Email marketing showed strong growth in 2009 and according to several surveys, a sizable percentage of companies will either increase or maintain their email marketing budgets in 2010.
Where should they focus their investments? By reviewing hundreds of recent email campaigns, came up with a list of trends that email marketers should be looking at in early 2010.
Those trends are:
- Dynamic content. This ranges from personalization on an individual user basis to broader geotargeting. The key, StrongMail says, is offering up a "relevant experience".
- Concise, impactful layouts. When it comes to email marketing, looks matter. StrongMail suggests that keeping email layouts simple so that the message is readily apparent to recipients.
- Time sensitive promotions. Not surprisingly, when recipients are given a call to action that requires urgent action, better results can be expected.
- Clear, visual call-to-actions. Again, looks matter. StrongMail suggests that images be used strategically, particularly with a call-to-action, to boost clickthrough rates.
- Social media integration. According to StrongMail, email marketers are adopting social media. How they do it ranges from providing in-email links to Twitter and Facebook accounts to developing programs that incentivize recipients to make a referral to a friend.
The first four trends are obviously not...
