Brands Test Google+ with Local Marketing Pilots

Jon Schepke

Google has integrated Google+ content into its search engine results to improve relevance for users. Whether or not you buy the reasoning, opportunity abounds for nimble brands that embrace Google+. Remember, Google+ represents more than just another social network since its content now spills over into Google's search engine results pages, sharing real estate with more traditional SEO and pay per click results—two of the most profitable online marketing channels for many brands.

Never fear. Asking a few simple questions can get your brand headed in the right direction....

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