Biotech, Pharma Warming up to Facebook

Author:
Emily Mullin
Source:

With over 1 billion users plugged in, Facebook has huge potential to have a real impact on science and public health, beyond just a marketing platform for biotech and pharma companies.

"Facebook has this massive and powerful platform [that] can be deployed for health care," Dr. Eric Topol, director of the Scripps Translational Science Institute, says to Wired.

Already, scientists are figuring out how to use Facebook for research purposes, such as tracking how diseases spread among populations and...

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