B2B Emails, Meet Twitter

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Most direct-to-consumer marketers haven't quite figured out what to do with Twitter yet. Is it just a customer service channel? Or is it a place to dump offers? Are customers even listening?
 
Score one for business-to-business (B2B) marketers. The channel fits in well with the kind of news distribution and networking that businesses already do. It's a smart way for you to share articles and information, because it shows off just how knowledgeable you are about your industry. And of course, it's a great way to add content to your marketing emails.
 
First, here's a quick glossary for anyone not familiar with Twitter:
 
· A post on Twitter is called a tweet.
 
· Someone who reads your Twitter feed regularly is a follower.
 
· You can make it easy to group tweets from different authors and accounts on Twitter by using a hashtag in each tweet on the same topic. (For example, "Who else is going to the Email Insider Summit in Dec? #MPEIS" will make sure people who search for MediaPost's Email Insider Summit information on Twitter find my tweet).
 
Now that we all speak the same language, here are the top four places to add value to B2B emails using Twitter...
 
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