6 Ways B2B Marketers Can "Listen" Effectively

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One of the things B2B marketers are being told to do is to "listen" to communities and get to really know their prospects. The best reason being because your prospects are controlling how and when they engage with vendors, so it's become very critical that our content marketing efforts are highly relevant to the needs of the audiences we seek.
 
One thing that's not exactly obvious is exactly HOW to listen—or even what you should be listening for that you can actually apply to your content marketing efforts. Social media has given marketers unprecedented access to the thoughts, perspectives and musings of their potential customers. Unfortunately there's a lot of noise out there that can make listening more of a chore than a productive exercise...
 
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