5 Trends Shaping SEO & Content Marketing in 2013
The Mayan calendar ended this month. Contrary to the “predictions,” it wasn’t the end of the world, just the end of Mayan content. To avoid having your company come up short on content, let’s take a quick look at the history of web content and trends for 2013.
The Development of SEO and Content Marketing
The web has been based on two things – text and links. As with any new idea or product, the initial iterations were easy to abuse, fake and duplicate.
Many of us remember the early tricks: fonts the same color as the background, hidden text, and keyword-stuffed pages. Early Google updates, like Florida, forced webmasters to create content instead of text.
Links were easy to place, but they still needed a vehicle...