5 Big Brand Case Studies Every Marketer Should Know

Author:

Roshni Mirchandani

Source:

Many big businesses have begun to experiment with social media, and have dove head-first into the world of Twitter, Facebook, YouTube, and beyond. While others still remain traditionally skeptical of the new metrics and pull-instead-of-push approach, companies such as Southwest Airlines and Ford have proven the success of incorporating these new platforms into the company culture.
 
If you're wondering which big brands do it best, here are 5 big brands case studies that every marketer should know:
 
Southwest Airlines: Personalize your brand.
 
Southwest Airlines has effectively used social media to highlight what makes their company unique.  From promoting a viral video of a rapping flight attendant on YouTube to informing customers of flight delays on Twitter to uploading customer photos on their blog, Southwest Airlines has developed their image into ...