4 Things You're Doing Wrong on Social Media - and How to Fix Them

Author:
Dorie Clark
Source:

Dave Kerpen believes in the power of digital. “Social media is a game changer in its ability to make companies more likeable to their consumers,” says the author of the New York Times bestseller Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks). “They can use social media to reveal themselves as more transparent, prove they are more responsive, and demonstrate how engaged they truly are with their customers.” But most companies just aren’t harnessing that immense potential. Here are four things your business may be doing wrong on social media – and how to change that now.
 
Selling First.
Companies often think about social media as “an evolution of early online media,” says Kerpen ...

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