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Last week Alex Ford, a Twitter engineer, posted an update on the social network expressing his enthusiasm about an internal only version of the Twitter website. He told his followers that this new feature would make them stop using desktop clients to access Twitter. One of the things that contributed to Twitter’s early growth was the open access to their data, in the form of an api, which created a whole ecosystem of developers that built applications that allowed users to read tweets, send updates and search messages without ever going to Twitter.com. This tweet from Ford implied that changes might be coming to upset that system, and in typical tech world fashion, received coverage by leading tech blogs. This finally resulted in his posting an apology over a misguided statement that was misconstrued to mean something that he didn’t even intend.
These are the kinds of situations that cause pr firms to cringe and for legal teams to start checking for precedent. But what is a better example for what to do on Twitter than a tweet from someone who works for Twitter? B2B companies are still finding their way on social media, especially Twitter, so here are some lessons to learn from this situation...
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