11 Smart Marketers Shared Their 2010 Predictions

Author:

Beth Harte

Source:

We've tapped into the MarketingProfs' LinkedIn Group to ask smart marketers—who roll up their sleeves everyday to solve marketing challenges—to gaze deeply into their marketing crystal balls in order to provide us with what they believe we will see in 2010 marketing. Eleven marketers from all backgrounds, industries, and expertise obliged us with some very interesting predicitions!
 
Integrated marketing: There will be greater emphasis on integrating print and electronic marketing tactics. The jump to Web 2.0 has been astronomical, yet many marketers will realize that print still has an important role to play.
-Elaine Fogel, marketing and communications consultant
 
Social Media: Now that many (or at least some) organizations have multiple areas playing in the social space the question becomes how to ensure that redundancies are kept at a minimum and there is synergize among initiatives. For example ...