11 B2B Social Media Predictions For 2010

Author:

Kipp Bodnar

Source:

Social media gained consistent traction in 2009 with conversation ranging from the wonders of Twitter, measuring return on investment, as well as corporate and consumer adoption. For B2B companies 2009 served as the beginning of real adoption of social media in the marketing and communications mix.
 
Looking toward 2010 the changes likely to happen will be far less sexy and shiny than the trends and tactics that were the focus of 2009. For B2B companies 2010 will be about more clearly connecting social media to business objectives and better understanding how to measure the direct and indirect return on investment of social media.
 
From a B2B perspective integrating social media into the sales funnel to support lead generation and transactions will be a top priority. B2B companies are likely also to shift more budgets to inbound marketing strategies, which are likely to include social media. Social CRM systems and integrating social data for sales team decision-making will also begin to happen on a broader scale in 2010.
 
Here are my 11 B2B Social Media Predictions for 2010...