10 Digital Marketing Predictions for 2013

Michael Della Penna

Each January brings a certain sense of excitement about what the coming year will bring. For many columnists, it is also an opportunity to pontificate about the trends we will see in the new year. So I would be remiss not to partake in this tradition with a few predictions of my own. Three of the channels I believe will see the most change for relationship marketing in the coming year are social, mobile, and display. So here are my 2013 predictions:

  1. 1. Leveraging social signals and intent becomes a growing focus. Marketers move beyond listening and responding to customers and begin to parse listening data and check-ins for additional social signals including purchasing intent. Intent data will be tied to CRM systems and display retargeting programs to help seal the deal at an accelerating rate. Check out Walgreens and the growing list of retailers that experimented with testing similar programs last year.
  2. 2. The social data cloud emerges...
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