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I recently wrote about the best way to set up a B2B corporate blog, and I want to take that one step further. Why does a blog even need to be called a blog. This contraction of weblog has been around since the late 1990s. As blogs have grown in importance to B2B companies it seems like a quaint name for something that offers so many benefits to this specialized web site that no longer resembles the personal narratives that logged peoples’ lives.
A blog is meant to build a community around a business, an idea or an industry. As B2B organizations create content to connect and engage with influencers, customers and prospects, there are many other choices for the name of the tab that is listed on the top level navigation of their corporate website. Some examples from the two preceding sentences are Community, Connections, or Engage. Each one of those terms have different connotations that relate to how your company approaches your social media plans.
Community
This name works for a social media approach that is like a forum. If you are looking to build strong links between the readers of your site, with your company as the leader, or facilitator, of the community, this is a great name. While your B2B company is still at the center, this name implies that you are ...
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