Winter Storm Nemo

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Reward yourself for digging out after Nemo!

Critique:

There’s nothing like a little comfort food to fill the bill after a monster snow storm. California Pizza sends this timely email to tell subscribers that business is open. The clever subject line does the trick to command open rates. And if the image of a piping hot pizza isn’t enough, the brand offers a nice incentive in the form of a coupon to spark further interest.
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Stuck inside? Snow day surprise! Free shipping...

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West Elm was among the many retailers that took advantage of the blizzard to entice cooped up subscribers to do something other than shovel – shop! This blizzard-related email offered subscribers a chance to earn free shipping. The catchy subject line speaks to the plight of many snowbound subscribers and this email offers recipient a fun little respite.

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Information About Your "Yo Gabba Gabba! Live!" Deal

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Unfortunately, there’s no beating Mother Nature, especially, if you had planned to attend a live show. Living Social sent this timely email notifying subscribers that due to Storm Nemo, the kids’ Yo Gabba Gabba show was cancelled. While the email isn’t creatively exciting, it’s one that’s sure to be opened. It includes the all-important details about the reason for the show’s cancellation and informs recipients that their money will be refunded.
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A storms-a-brewin’

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Dunkin’ Donuts really gets it and gives new meaning to storm preparations. This is one email that made me stop and smile. It’s a far cry from the other ‘storm essentials’ emails that tout shovels, snow rakes, and rock salt that arrived in my inbox. This is a certainly welcomed addition. Rather than send a message full of gloom, Dunkin’ Donuts offers messaging of comfort with its products to ride out the storm.
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Winter Storm Nemo Update

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Wells Fargo shows the true meaning of customer service. It nicely wishes customers well during the storm and informs them of potential branch closings. What’s best about this message is that Wells Fargo gives customers other options to stay informed and connected, even during a blizzard. That’s what I call customer service!
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Even a Blizzard ❄ Can't Stop Our Final '08 BV Tapestry Price Drop! Over 40% Off By the Case (This Will Sell Out..)

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It’s not always easy to tie in a blizzard-theme email to your promotional messages, but Wine Express.com found a fun way to do just that. This eye-catching email takes a humorous approach to its messaging to promote a price drop in a vintage bottle of wine. Wine during a blizzard? The brand may just be on to something!

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Snowed In? Snuggle up to a good movie

Critique:

Ahh, there’s nothing like hunkering down and watching a good movie during a storm. This appeals to my sentiments and makes the blizzard conditions that much more bearable. It’s messaging like this that really resonates and prompts subscriber action. And with some an appropriate subject line, this email is one that is sure to garner a lot of attention.

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Snow Is on the Way!

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BJ’s keeps subscribers well informed and prepared with this pre-blizzard email. The message has all the essentials – from snow shovels and rakes to sleds and snow tubes. The email illustrates the breadth of BJ’s products, making storm preparedness a breeze. This email isn’t only timely – sent days before the blizzard – but it’s relevant and offers value to recipients.

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Snowed in? Take 20% off this weekend!

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There’s nothing like finding a good sale when you’re snowed in. The Boston Red Sox sent a blizzard-themed email to spark sales and give fans a chance to catch some extra savings while they waited out the storm. While the email doesn’t show any product shots, this message is focused on one big theme – driving conversions with a discount offer.

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