Happy New Year

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Brand Name:

Subject Line:

Thank You for a Great Year

Critique:

There’s nothing like a nice thank you to get your brand off on the right foot for the New Year. Dickies sends a big thank you –front and center – in this message. While the brand is ever-present in the creative, there’s no heavy push to buy a product. This type of messaging will make me look forward to other content from the company.

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Brand Name:

Subject Line:

Happy New Year from your friends at RedEnvelope

Critique:

Red Envelope downplays its typical promotional play to wish subscribers a simple, but effective Happy New Year. It’s not an email you’d normally expect from the online retailer, and that’s what makes it stand out. The brand cleverly includes messaging to highlight a discount offer for subscribers who are still looking to shop, and get a good deal.

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Brand Name:

Subject Line:

it's goal time

Critique:

New Year’s, goals, and exercise seem to go hand in hand. That’s why this email from Lululemon caught my attention. The use of creative effectively shows how subscribers can achieve their fitness goals with Lululemon apparel. The block format is appealing and gives recipients lots to consider!
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Brand Name:

Subject Line:

3, 2, 1...

Critique:

Whenever I think about New Year’s, a party comes to mind. Pink Nation lures subscribers with its fun countdown subject line. When recipients open the email, they find a party to the inbox via an animated gif. With moving confetti throughout the message, this email is sure to catch subscribers’ attention, at least those who have their images turned on.

 Watch the animation.

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Industry:

Subject Line:

Happy New Year from C.E.B., Maxine Clark

Critique:

Sometimes, subscribers just need to read a good story about a brand to connect to it. Build-A-Bear sent this interesting email – written in letter form – to engage readers. Not only does it wish subscribers well, but it adds value and gives recipients things to anticipate and look forward to in 2013.

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Subject Line:

Ring in The New Year with L'OCCITANE!

Critique:

L’Occitane leverages New Year’s as a chance to entice subscribers with some great holiday deals. The kitschy email is pleasing to the eyes and easy to navigate. What makes this message work is that it isn’t overpowering with products.
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Subject Line:

Ring in the New Year at Sears: Save huge on TVs, luggage & more

Critique:

Shop Your Way Rewards gives subscribers multiple ways to celebrate the New Year. With this heavily promotional email, the festive creative matches the excitement of the company’s big sales. The commanding calls-to-action help direct viewers to take action.
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Brand Name:

Subject Line:

HAPPY NEW YEAR!

Critique:

It’s back to New Year’s resolutions for The Container Store. And this one is all about organization. That’s on the top of my list. The Container Store gives subscribers a reason to celebrate with nifty closet organization ideas. In this case, the creative does all the talking.
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Brand Name:

Subject Line:

Happy New Year + Dream Big

Critique:

Creativity goes a long way, and Henri Bendel's creativity encompasses the breadth of this email. The catchy subject line resonates with the fun of New Year’s and big dreams. While large images that overtake an email don’t follow best practices, the layout of this message is stunning and makes me pause to have a closer look.
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Brand Name:

Subject Line:

Happy New Year + up to 50% Off Insulated Outerwear and Free Shipping

Critique:

L.L. Bean takes a refreshing approach to its New Year’s messaging. It pays homage to its brand’s 100-year history and takes time out to thank loyal customers. What do I like best? L.L. Bean makes its promotional sale messaging secondary, keeping its focus on customer engagement and loyalty.

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