Black Friday & Cyber Monday

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Cyber Monday Exclusive. Get up to 50% off, plus an extra 20%.

Critique:

‘Tis the season to be merry! Shutterfly makes memories come to life with this engaging Cyber Monday email. It smart keeps the focus on the holidays and offers robust discounts in honor of one of the biggest shopping days of the year. What’s even better is that it extends the sale and gives subscribers a chance to pass on the savings.
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Get a Head Start on Cyber Monday

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Adidas nicely entices subscribers with early Cyber Monday deals, complete with worthy incentives of free shipping and discounts off minimum purchases. While creatively the email isn’t too appealing, it’s hard to pass up these offers.
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[First Name]...Winter Mini Tour & $5 For Cyber Monday.

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It’s not every day that you see a restaurant chain offering a Black Friday promotion! Old Chicago demonstrates relevance with this timely email inviting subscribers to drop in after their shopping excursions. The added incentive simply seals the deal.
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It's Here! BLACK FRIDAY BLOWOUT, In Stores & Online

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Old Navy is on to something special. The retailer jazzes up the inbox with this eye-catching email. The subject line lures subscribers and the creative equally matches the enthusiasm. Old Navy does a great job balancing this omnichannel campaign.
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Black Friday extended: new sales just added

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Marketers can’t get enough of Black Friday sales, so many are extending their offers. Wayfair joins this latest trend with new additions to its Black Friday goodies. The inclusion of multiple products offers something for everyone. This retailer has all the bases covered.
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This Cyber Monday…

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In a departure from most holiday sales emails, Patagonia is asking people to not buy. Patagonia is promoting its Common Threads Initiative with the real solution: Reduce. Don't buy what we don't need. By taking a second look at what we "really" need, it asks you to think of the bigger picture. Truly refreshing, and what the holidays should be about.  Read more about the pledge. 

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surprise cyber sale, starts now! save up to 75%, for two days only

Critique:

There’s nothing like a surprise in the inbox, especially one that offers a good sale. Kate Spade does a good job promoting this email with a catchy subject line. The bold colors in the message grab attention. Because the email doesn’t include any product images, what makes this so effective is that the email intrigues subscribers to click to see what bargains they can grab.

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You Choose: 3 Cyber Monday Deals

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Life is Good leverages a little nostalgia with its seasonal creative to spark action. The inclusion of incentives, in this case, a free travel mug, may help close a deal.
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The clock is ticking! Black Friday Weekend Deals end Monday

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Brookstone uses an old-time approach – gift with purchase – to encourage sales. The subject line nicely conveys a sense of urgency to prompt action. The calls-to-action are plentiful and the prominent text showcasing the free gifts is helpful to attract attention.

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Cyber Monday Specials

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Cyber Monday isn’t just for brick and mortar stores. Etsy makes no bones about the focus of this email. The selection of products makes this email powerful and goes far to encourage clicks.
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Pre-Black Friday Savings Extended through Wednesday! 15-40% Off Sitewide!

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As part of a growing trend, more and more retailers are issuing big holiday sales before the mad rush of Black Friday and Cyber Monday. And Petco is no exception. From good deals and stunningly cute creative, what’s not to love about this email?
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Your Black Friday Ad is here! View your store map and plan your trip today.

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Everyone knows that when you it comes to Black Friday shopping, it’s important to plan your course. Walmart makes a wise strategic move to make the shopping experience easier for subscribers by including a store map to help shoppers find their deals faster. The email even contains a link to the store ad. Now that’s what I call service!
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2 coupons! Get up to 70% off. Black Friday week begins.

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Staples joins several retailers that broke new ground and sent subscribers pre-Black Friday promotions to boost ROI. The addition of coupons is a great tactic. It clearly demonstrates savings and speaks to the different ways customers shop today beyond the brick and mortar environment.
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Cyber Monday Starts Tonight! Up to 70% OFF Thousands of Toys!

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Not all marketers wait until Cyber Monday to send sales to their subscribers. Toys R Us got an early start to its Cyber Monday deals the night before to ignite excitement. The smart subject line begs recipients to open the message. After all, who can resist a sale offering 70% off?
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Up To 40% Off In-stores Tomorrow Until 11am Only!

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There’s nothing like a little choice when it comes to your holiday shopping, Henri Bendel draws subscribers with a traditional Black Friday email. What I love about this email is that subscribers can pick and choose their savings, depending on when they arrive at the store. This retailer still rewards its customers, even those that choose not to shop at the crack of dawn.
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Thanks & giving (25% off and free shipping!)

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In the true spirit of the holidays, J.Jill blends Thanksgiving and shopping into one nicely packaged email a day before the holiday. The creative is clever and the messaging keeps shoppers top of mind. This is a nice departure from standard Black Friday emails that often focus more on sales than on the customer.
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free tote! today only, when you spend $250

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Kate Spade invokes a little incentive in its Thanksgiving Day sale to garner clicks and boost revenue. The retailer strays from the rush of Black Friday sales and gives customers a reason to shop right after their turkey dinner – a free tote.
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Last day! 25% savings to beat the rush.

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Banana Republic gives subscribers a great reason to shop on Thanksgiving Day, and that reason is to beat the Black Friday crowds. The retailer nicely throws in a good discount to sweeten the deal. Banana Republic joins a growing group of marketers that are sending pre-holiday sales to attract customers.
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50% Off + $5 Shipping Today Online Only!

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What’s this email missing? The typical Black Friday-themed messaging. But I don’t miss it. I love the Happy Thanksgiving wish in its place. It’s refreshing from the Black Friday noise” and makes me consider making a purchase from the brand.
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Explore Cyber Monday Deals

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Amazon gets it. Shoppers don’t want just one day of deals. Amazon gives them a week full of Cyber Monday savings. While the subject line may cause confusion when subscribers receive the message a day after Cyber Monday, the email content is quite clear. The choice of multiple products offers variety, which will prompt more clicks.

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