CMOs Declare 2013 the Year of Digital
Fewer than one in five CMOs think their organizations are any good at digital marketing and 60% say they will be making agency changes this year to address a lack of innovation and dearth of value-added thinking from their outside partners. Half plan to hire new talent this year, with digital operations a priority.
Those are the key findings of a survey of 550 international marketing honchos surveyed by The Chief Marketing Officer Council. More than 30% of the sample represented enterprises with revenues in excess of $1 billion and another 11% hailed from companies with annual sales between $500 million and $1 billion.
“They are charging into Big Data. Data and web analytics...