3 Ecommerce Personalization Strategies

Personalized product recommendations may help shoppers discover products or services more quickly and boost ecommerce sales conversions.

There are, perhaps, a few possible definitions of personalization. For some, “personalization is about engaging customers using technology in ways that mimic how we would do it if we were face to face,” according to Jeannie Hopkins of Hubspot, who wrote about personalization in a May 2011 blog post. Personalization can be thought of as something akin to an intuitive sales clerk learning about a customer's needs and preferences over the course of one or more conversions. The more the clerk understands the shopper's situation and desires, the better job that clerk should be able to do suggesting products or solutions.

Personalization is one of the most interesting and important areas of ecommerce marketing today. Since it promises to help online merchants better serve shoppers and, thereby, create lasting customer relationships that are good for both the shoppers and the seller.

This article describes three strategies for helping small or mid-sized online retailers just getting started with personalization...