Online Marketing Trends For 2010

As savvy marketers look to meet the needs of an increasingly mobile and social customer, the marketers that will be successful are those that adapt their strategies to align with shifting online trends. The adoption of new online marketing techniques will also be paramount to keeping a competitive edge and ensuring ROI. At Lyris, we have identified five trends likely to impact online marketing ROI in 2010.
 
1. Email as the anchor
 
The Web remains the epicenter to reach the most valuable customers, and email will continue to be the trusted and proven marketing anchor for all Web-based marketing channels. Email marketing is used by over 90% of marketers, and despite its 'less sexy' appeal, with its low cost, and targeted reach, it is the perfect channel to base other online marketing initiatives on. In addition, 80.4 percent of marketers agree that email is the strongest-performing online marketing tool in their organizations.
 
2. Beyond "Web analytics" to online marketing analytics
 
Today's information overload means that consumers have a shorter attention span than ever before, and data about consumer behavior is critical to help brands increase sales. In addition, marketers need to prove ROI to the C-Suite in order to maintain marketing momentum. More powerful and integrated analytics in 2010 will enrich and enable detailed data reporting, offering new opportunities for marketers to show results and demonstrate market share.
 
3. Blend email with social...