Maximize Trigger Campaigns With a Multichannel Approach

Two-thirds of customers are already behaving in a multichannel manner, yet the current best practice for triggered-based messaging is single channel in its approach. This is to the disadvantage of marketers who seek to use this approach to deliver relevance.
 
According to Forrester, 68% of U.S.-based e-business managers say their company desires to deliver a consistent, non-fragmented, cross-channel customer experience, but only 29% have the ability to do so. Fewer than 35% are able to measure cross channel behavior. That's a shame, because multichannel customers tend to be three to four times more ....