Email Marketing Management can be a pain sometimes. If you’ve got lots of products or websites, you’ve inevitably got quite a few lists that are segmented a million different ways and have lots autoresponder sequences all set up.
The good thing is that your list is probably your company’s most valuable asset!
Now, I know there are countless experts around the web trying to convince you that you need to build your list. But once you have it, what should you do? Email them once a week? Make the emails long? Keep the content formal? Should you hire an outside firm to manage the lists?
There’s so many variables!
The first thing I want to get out in the open is that you shouldn’t hire an outside company to email your list on your behalf. You should be managing your database as best you can in-house. And if you don’t have time, bring someone in who is a good copywriter!
What I want to do is give you 3 email marketing management tips that have literally tripled my business in the last three months. Two of these are going to sound excessive, but I guarantee you they work...
Links:
[1] http://www.emailinstitute.com/marketinghackz
[2] http://www.emailinstitute.com/best-practices/targeting-and-segmentation-strategies
[3] http://www.emailinstitute.com/best-practices/email-technology