About a month ago, a friend of mine gave me a sneak peek at her beauty and fashion site's revamped newsletter, set to launch some time this month. Everything about the design felt fresh, clean, and engaging. It was organized to perfection, the visuals were spot-on, the copy was fun, and the CTAs were clear. Complimenting her on the overall creative, I pointed out in passing that she was missing the preheader, assuming of course that she knew what a preheader was. She didn't. So, jumping at the chance to show off my email skills, I pulled out my iPhone to give her a mini-tutorial about the importance of the preheader...
Links:
[1] http://www.emailinstitute.com/mediapost
[2] http://www.emailinstitute.com/best-practices/email-marketing
[3] http://www.emailinstitute.com/best-practices/mobile-email