Serving customers in multiple languages has long been the practice in Canada, where both English and French are the official languages. Thus, at MTS Allstream, fully bilingual websites have been the norm since the mid 1990s. This includes the company's external-facing website as well as its intranet.
As one of Canada's leading national communication solutions companies, MTS Allstream is constantly looking to forge a closer link between the company and its customers -- and eventually inject customer perspectives very early in the product development lifestyle. Additionally, following the 2004 merger between MTS and Allstream, the company has looked to open up information sharing and break down departmental silos.
If you think jumping into social media is tricky enough, try doing it in two languages. See how they tackled the challenge...
Links:
[1] http://www.emailinstitute.com/imedia-connection
[2] http://www.emailinstitute.com/best-practices/social-media
[3] http://www.emailinstitute.com/best-practices/email-case-studies