Even when elements of your email campaigns deliver strong results, there's always a chance you can do better. Consider the case of a tried-and-true call-to-action (CTA) button used by HubSpot.
During a slight redesign, the inbound marketing firm decided to test a few alternatives. "We were pretty shocked to discover that the new call-to-action buttons and page yielded a 1,300% improvement in click-through rate (CTR)," reports Andrew Pitre.
When creating your CTA button, consider Pitre's advice like this: ...
Links:
[1] http://www.emailinstitute.com/marketingprofs
[2] http://www.emailinstitute.com/best-practices/copywriting
[3] http://www.emailinstitute.com/best-practices/email-marketing