We are in the midst of a tablet revolution, with both consumers and enterprises embracing tablet computers for everything from internet browsing and social networking to mission critical business applications that increase employee productivity and drive revenue. Forrester Research predicts that, beginning in 2012, tablet sales will start to outpace notebooks. This widespread adoption can be unequivocally credited to Apple's introduction of the iPad in 2010, but the upcoming launch of Amazon's tablet Kindle Fire is set to expand the market even further, attracting more users with its lower price point.
It's clear that marketers today cannot ignore the tablet as a channel. However, tablets have added another layer of complexity onto the diverse mobile internet arena, which is already crowded with a rich variety of web-enabled mobile devices from various manufacturers running different operating systems. With new versions of smartphones and tablets being brought to market every day to capitalize on this global trend, the mobile device landscape is becoming even more complex and confusing for brands and consumers alike.
This article will help marketers better understand what makes a tablet different from other mobile devices and PCs, as well as how to leverage the tablet as a critical piece of their mobile web content development strategy. Readers will also learn best practices for building an optimized, engaging web presence on tablet PCs.
A unique niche
So where does the tablet fit in? Somewhere between a smartphone and a PC -- clearly in its own unique niche, but one that is still very new to consumers and businesses alike. Tablets are almost as portable as smartphones, yet they have much larger screens and can provide more immersive experiences. However...