Oh good, another social network/website/app thingy. You may have heard some buzz recently over something called Instagram. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. We're here to break down what Instagram is, let you know without social media buzzwords whether you should care, and if you decide after that section that you do care, we'll tell you the best practices to follow so you can get started smoothly. Sound good? Let's get started.
What is Instagram?
Instagram is a photo sharing application that lets users take photos, apply filters to their images, and share the photos instantly on the Instagram network and other social networks like Facebook, Flickr, Twitter, and Foursquare. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users. Currently, it is only available for iPhone devices.
As an inbound marketer, should I care about Instagram?
Not everyone should be on every social network. But here are some reasons that, as a marketer, you should at least keep an eye on Instagram, if not begin participating...
Links:
[1] http://www.emailinstitute.com/hubspot
[2] http://www.emailinstitute.com/best-practices/multichannel-marketing
[3] http://www.emailinstitute.com/best-practices/creative-copy