had the honor of moderating a forum at the SES conference in San Francisco last week for the Email Experience Council. The topic was tips from email rock stars and how to become one. After thinking about it for a bit, I started to get anxious. What do you say to a group of SF people, whose jobs rely on success in email, that will help them be better, without boring them, confusing them, or telling them something they just plain don't agree with.
My awesome panel of Sundeep Kapur, Aaron Smith of Responsys, and Debbie Kane of Active Interest Media and I set out to share the top 15 things every rock star email marketer should be doing, and 15 things you should never do. Our thought was this: if you are already doing and not doing what we have on this list, great! Take it back to your boss and use it to get a raise: you are a rock star! For the rest of us though, chances are you just might learn something during this session (and you don't even have to admit you did).
The panel was very well attended and received. So much so that it made sense to share this short list with you this week. Maybe you can see how much of an email rock star you are. Enjoy!
Here are 15 rock star moves every email marketer should include ...
Links:
[1] http://www.emailinstitute.com/clickz
[2] http://www.emailinstitute.com/best-practices/creative-copy
[3] http://www.emailinstitute.com/best-practices/email-deliverability