The holiday season is well upon us and, at this point, those naughty marketers who failed to integrate social media into their marketing mix will have to be better next year. The good marketers of 2011 who made social media an active component of their holiday campaigns, however, can adjust strategies throughout the season to maximize engagement and return on ad spend.
Some key dates during the peak of the holiday season still lie ahead and keeping a handy list of tips and reminders will help marketers get the most out of social media and Facebook ads during the holidays. Just be sure that once you make your list, you check it twice!
Check with your teams on the following.
Minimize Late Season Testing
Testing is critical in any online marketing campaign. However, it's pretty late in the game. The thick of the holiday season is not the most ideal time to test. At this point it's best to go with what you know.
Get Fans Now
Accumulating quality fans in social media remains an ongoing challenge for marketers, and growing your fan-base during the holiday season can be tricky. However, when the season really heats up, you can still gain a solid group of fans who are primed to receive your seasonal marketing messages and, hopefully, convert... Engage Fans With fans on board, spend time interacting with them. In addition to regular, engaging posts, consider some of the following ways to engage fans in December:
Links:
[1] http://www.emailinstitute.com/chief-marketer
[2] http://www.emailinstitute.com/best-practices/social-media
[3] http://www.emailinstitute.com/best-practices/testing
[4] http://www.emailinstitute.com/best-practices/email-acquisition
[5] http://www.emailinstitute.com/best-practices/targeting-and-segmentation-strategies