Like. Tweet. Follow. Mention. Comment. What do these all mean to a marketer?
There’s no doubt that social has gone loco in the past few years and every big brand worth its marketing salt is investing in a strong social presence as part of their multichannel strategy.
But so what? What is social delivering?
What is it adding to the marketing mix, and how do we know if you’re any good at it?
The big challenge with social right now is data...