Today, we'll look at a company that has the budget and resources to do email right, but still misses the mark. Some things about this email are done well. But the mistakes are basic, and no matter what your budget, you should be able to avoid them.
Email should be fun -- and profitable for your company.
Think big companies are better at effective email marketing? Think again...
Links:
[1] http://www.emailinstitute.com/clickz
[2] http://www.emailinstitute.com/best-practices/email-case-studies
[3] http://www.emailinstitute.com/best-practices/targeting-and-segmentation-strategies
[4] http://www.emailinstitute.com/best-practices/creative-copy