Email is a superior channel to drive sales, but it can also help you capture the next sale, the sale after that -- and even the sale that didn't happen.
Remarketing to customers is one of the benefits that email delivers once you begin to use the channel for more than sending yet another untargeted discount or free-shipping offer.
The emails you send in a remarketing program are highly personalized messages, which generate significantly higher response and conversion rates than broadcast emails.
With a branded sender line and a subject line that reflects the actions your recipient took on your site, a retargeting email stands out in an increasingly crowded inbox.
Remarketing requires an upgraded email program that integrates clickstream data generated by your email subscribers' activity on your Web site...
Links:
[1] http://www.emailinstitute.com/mediapost
[2] http://www.emailinstitute.com/best-practices/email-marketing
[3] http://www.emailinstitute.com/best-practices/testing
[4] http://www.emailinstitute.com/best-practices/targeting-and-segmentation-strategies
[5] http://www.emailinstitute.com/best-practices/email-technology
[6] http://www.emailinstitute.com/best-practices/creative-copy