Including a video in your email campaign is a smart thing to do. Emails that have a video component have click-through rates (CTR) that are two to three times higher than those without video, according to a May 2009 study by David Daniels of Forrester Research, “Assessing Video Email Opportunities.” What’s more, recipients tend to be more engaged with emails containing video.
How the video is delivered in the email has been the subject of debate. Should the video be embedded in the email or should recipients click on a thumbnail of the video that redirects them to a separate landing page to view the video?
Those who prefer embedded video like to keep recipients within the...
Links:
[1] http://www.emailinstitute.com/btob-magazine
[2] http://www.emailinstitute.com/best-practices/multichannel-marketing
[3] http://www.emailinstitute.com/best-practices/email-technology
[4] http://www.emailinstitute.com/best-practices/creative-copy