Welcome Email Strategies Webinar
Say Hello to Your New Customers
There’s no better time to engage new customers than immediately after registration. It’s the perfect opportunity to keep the momentum going to thank customers for joining an email marketing list and to introduce them to a brand. Welcome messaging can set a positive tone for future communications and create goodwill among new subscribers.
Download the research, case studies and watch the webinar today!
This on demand webinar sponsored by Email Institute & Multichannel Merchant discusses the analysis of 200 retailers and their welcome strategies, as well as email marketing best practices.
In the following case studies, learn how New York & Company, REI and Romano’s Macaroni Grill use welcome messaging to excite customers and describe the benefits of subscribing to their email messages.
- 57.5% send subscribers a welcome email
- 48.7% send welcome emails or confirmation messages the same day of sign-up
- 92.1% use ‘welcome,’ ‘thank you,’ or ‘thanks’ in the welcome email subject line
- Only 8.7% of retailers deploy a welcome series (two or more messages)
Complete the form on the right to download the research and case studies.
*Please note, as this is a joint research project with Multichannel Merchant, your registration information will be shared jointly.