Voice of the Customer - 1800Flowers Keynote

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Maintaining a good connection with customers means far more than offering a coupon or sending customized emails. It requires companies listen to their customers, implement changes to keep shoppers happy, and monitor their paths to success. It’s a balancing act, but one that 1-800Flowers.com recently deployed as part of its ongoing business strategy to become more customer-centric. Lisa Hendrikson, president of retention and customer experience, 1800-Flowers.com, recently spoke about how the company embarked on this new journey and identified six steps to help marketers achieve customer centricity.
 

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