Voice of the Customer - 1800Flowers Keynote
Maintaining a good connection with customers means far more than offering a coupon or sending customized emails. It requires companies listen to their customers, implement changes to keep shoppers happy, and monitor their paths to success. It’s a balancing act, but one that 1-800Flowers.com recently deployed as part of its ongoing business strategy to become more customer-centric. Lisa Hendrikson, president of retention and customer experience, 1800-Flowers.com, recently spoke about how the company embarked on this new journey and identified six steps to help marketers achieve customer centricity.
Fill out the form to the right to view the on demand webinar of the presentation.