Unlocking the Mystery of Predictive Modeling

Bookmark and Share

Predictive Modeling – it’s a strategy that most marketers think about, but do not consistently integrate into their marketing programs. Predictive modeling is a statistical analysis tool that predicts future customer behavior. The models enable marketers to determine how customers will react to offers and so much more. Before implementing predictive models into your campaigns, it is important to understand the applications of the strategy to ensure you receive the full benefits.
 
Join Gena Carpenter, Director of Analytics, Epsilon, for this on-demand Webinar, Unlocking the Mystery of Predictive Modeling, during which she will review the fundamentals of the predictive modeling strategy. In less than 20 minutes, you’ll learn:

  • An overview of predictive modeling
  • The benefits & value of predictive modeling
  • The challenges and results of the strategy
  • And, how to can get started

 
Register today to start listening to Unlocking the Mystery of Predictive Modeling and to download the presentation.
 
To continue your learning on predictive modeling, download our exclusive whitepaper – Unlocking the Mystery of Predictive Modeling: Identifying the Right Model for the Digital Channel today.
 
And, please stay tuned for our upcoming tactical Webinars on the advanced applications of predictive modeling, various topics on data, and so much more. Thanks for listening!

We utilize cookies and other web technologies when you create an account here. By submitting this form and creating an account, you are registering as a member of Email Institute, powered by Epsilon, and consent to our use of your information and our use of web technologies as described in our Privacy Policy.

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.

Sign Up

Enter your email below to sign up for our Weekly Spotlight Newsletter (sample)

Please use your work email address. As a benefit, you will receive periodic emails from Email Institute announcing new research and premium content.

Choose the industry that best describes your company.

Notice: We utilize cookies and other web technologies on our site. For more information regarding our use of web technologies, please review our Privacy Policy.