Unlocking the Mystery of Predictive Modeling
Predictive Modeling – it’s a strategy that most marketers think about, but do not consistently integrate into their marketing programs. Predictive modeling is a statistical analysis tool that predicts future customer behavior. The models enable marketers to determine how customers will react to offers and so much more. Before implementing predictive models into your campaigns, it is important to understand the applications of the strategy to ensure you receive the full benefits.
Join Gena Carpenter, Director of Analytics, Epsilon, for this on-demand Webinar, Unlocking the Mystery of Predictive Modeling, during which she will review the fundamentals of the predictive modeling strategy. In less than 20 minutes, you’ll learn:
- An overview of predictive modeling
- The benefits & value of predictive modeling
- The challenges and results of the strategy
- And, how to can get started
Register today to start listening to Unlocking the Mystery of Predictive Modeling and to download the presentation.
To continue your learning on predictive modeling, download our exclusive whitepaper – Unlocking the Mystery of Predictive Modeling: Identifying the Right Model for the Digital Channel today.
And, please stay tuned for our upcoming tactical Webinars on the advanced applications of predictive modeling, various topics on data, and so much more. Thanks for listening!