The Rise of Email Retargeting

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Connect with Your Customers Online
 
Email Retargeting helps marketers and agencies deliver cohesive, consistent messages to a chosen audience to increase awareness, retention, and conversion rates.
 
Email Retargeting acts as a bridge for marketers and agencies to bring all of the information from their email list into the display channel. By placing a cookie on their browsers when a consumer opens an email, consumers who have demonstrated interest in the email message can be re-engaged with display ads as they browse the web.
 
Benefits:
• The ability to reinforce the message of your email campaigns
• Create long-term brand influence and help your brand stay top of mind for consumers
• Expand your cookie pool to include people who have opened an email but not visited your site
• Increase your reach for future display campaigns
• Lower acquisition costs and increase conversion
• Capture and convert a higher number of prospects during buying cycles
• Test offers to the best customers
• Understand how the different segments on your email list respond to display
 
Learn how to put Email Retargeting to work for your company. Fill out the form to the right to download this research.

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