The Evolution of Online Marketing

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Online marketing has evolved from its roots in traditional marketing, starting with direct mail and developing from mass marketing tactics, to strategic and targeted direct-to-consumer. 1991 was a watershed year as marketers shifted into the internet. The impact of that shift is still resonating today as online marketing continue to progress and we strategically advance with a Customer Experience Marketing approach.

Join Dino Michetti, Vice President/General Manager, Client Services, Digital Solutions, for this interactive on demand webinar and discussion from Bentley University.
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