The Big Ask: Opt-In Strategies for Mobile Campaigns

The mobile device is a consumer’s most personal piece of technology, and one whose use is growing exponentially. More than 90% of the U.S. population has a mobile device. In fact, in the U.S. today, mobile phone penetration exceeds cable television, internet access and PCs in the home. It is often the first thing a person looks at upon waking and the last thing they look at before going to sleep.
 
There’s no question that mobile is an emerging and exciting channel for your marketing mix. But how do you access something that’s as closely guarded as a mobile phone number?
 
Requesting a mobile number is a “big ask,” and requires that your campaign delivers on the following:
 
• Personalization: Are the offers you’re sending relevant to your audience, or could they be construed as SPAM?
 
• Value-Based Engagement: Is your application, mobile website or SMS campaign delivering value to your customer? Sometimes value is more than just a coupon.

• Customer Voice: Are you giving your customers the opportunity to provide feedback on their experience with your brand?
 
 
Join Email Institute and Stacy Adams, Global Director of Marketing Air2Web, who cover these requirements in detail and explore how you can use your other marketing channels, such as social media, web and email, to drive customers to opt-in to your campaigns.
 
Complete the form on the right to view this on-demand webinar.